Between December 2013 and May 2014, I joined Kayak Europe’s team to help improving their user experience, as well as their newly acquired website Swoodoo.
There were many projects I was involved in, which basically consisted in prototyping and testing, and unfortunately few of those was I allowed to disclosed in my personal site.
This small blog, was a personal favourite of those I can actually show. It’s not disruptive in any way, but it was a very express project (about 1.5 weeks) of developing a multi-language ready theme for WordPress to start using in the Swedish locale, and later expand to other european branches of the website.
The layout was super simple – it is really hard to follow Kayak’s brand guidelines, trust me – and yet was a huge improvement from their old SEO Page solution. The site actually dragged some good amount of traffic and got some social media mentions in a very short time, accomplishing a lot for the very short development time.